AVIATION STRATEGY LAB
Independent research into the business, strategy & marketing of aviation.
By Terrion Evans
Aviation is more than getting from one place to another. It's a complex business shaped by consumer behavior, network strategy, economics, technology, and marketing.
Aviation Strategy Lab explores the decisions behind the world's airlines and the forces shaping the future of air travel.
College Students and International Travel
This report presents findings from an original survey conducted among 51 college students examining international travel behaviors, airline preferences, and destination decision-making.
The research explores:
International travel frequency
Airline familiarity
Loyalty program participation
Booking behavior
Future travel intentions
#college #international #travel