Telling the story of the student life at Pacific. ASUOP. Creative Services.
Evans served as the Director of Creative Services for ASUOP’s 2025-26 year, overseeing many projects and initiatives. Take a look at a selection of recent projects that tells the student life perspective from the students themselves, projects overseen by Evans.
Evans with his ASUOP Creative Services team at their art exhibition opening reception, which he served as Director of his sophomore year, leading a team of 8 creatives.
Institutional Branding & Creative Operations
Director of Creative Services at the Associated Students University of the Pacific
-
As Director of Creative Services within the Associated Students of the University of the Pacific (ASUOP), I led the restructuring and strategic direction of the university’s student-facing marketing department. The role focused on improving how campus organizations access, execute, and scale branding and communication efforts.
Creative Services operates as a centralized marketing function, supporting student organizations through design, media production, and campaign development. My work centered on transforming this function from a reactive service model into a more structured, strategic system.
-
The department faced challenges with operational clarity, inconsistent branding, and fragmented workflows. Without a standardized structure, creative output varied in quality, onboarding was unclear, and collaboration across teams was inefficient.
This limited the department’s ability to scale its impact and support a growing number of campus organizations effectively.
-
I led a full restructuring of the department’s internal systems, focusing on organization, communication, and scalability.
Key initiatives included:
– Redesigning the department’s structure to improve role clarity and workflow efficiency
– Developing a 21-page operational guidebook outlining governance, onboarding, and project processes
– Establishing clearer collaboration channels between Creative Services and campus organizations
– Standardizing branding and communication practices across multiple teamsThis approach shifted the department toward a more strategic, process-driven model while maintaining creative flexibility.
-
The restructuring translated into tangible operational improvements, including:
– More efficient intake and execution of creative requests
– Improved onboarding for new team members
– Greater consistency in branding across campus initiatives
– Stronger alignment between creative output and organizational goalsThe department evolved into a more cohesive and scalable marketing function capable of supporting a wide range of campus needs.
-
The project resulted in a more structured and effective Creative Services department, enabling higher-quality output, improved collaboration, and increased organizational clarity.
By introducing systems and strategic direction, the department was better positioned to operate as a centralized branding and communications resource for the university.
-
– Strong branding is built on systems, not just creativity
– Organizational structure directly impacts marketing effectiveness
– Scalable processes enable consistent, high-quality output
– Leadership in marketing often involves building systems, not just campaigns -
Website to team is: https://www.pacificasuop.com/copy-of-cabinet-1
CS Portfolio: https://www.pacificasuop.com/copy-of-resources
ASUOP 2026 Election Season
Evans directed and created videos to promote ASUOP’s 2026 election season. Here are two examples from the season he created.
Creative LMNTZ: ASUOP Creative Services’s 2026 Art Exhibition
Press Release: “March 11, 2026: The Reynolds Gallery is pleased to announce the upcoming exhibition Creative LMNTZ.
Organized by ASUOP's Creative Services the show opens March 18* and will be on view until the 27. The opening reception is on March 19th from 6-8pm in the Reynolds Gallery. The public is invited to this free reception, which will include a short talk by the Creative Services Director, Terrion Evans, and his team.
Creative LMNTZ is derived from "Creative" of Creative Services, and "LMNTZ" representing the team's initials: Lexie, Michael, Maliya, Max, Melanie, Nathan, Terrion, Zalika (Z). This team has taken shape over a transitional time for ASUOP, Pacific's student government association. In 2025 ASUOP experienced intense leadership dynamics creating a skewed perception of organizational identity. Since the fall ASUOP has worked to revamp the narrative: recording record student engagement and restructuring its internal fabric.
Under Evans' leadership the team has refocused its role as a branch of Student Engagement, defined operational clarity, and helped ASUOP redefine its narrative and positioning on campus. By the time his new team was operational in November demand for marketing support in multiple departments was high.
In December, they supported ASUOP's Arts and Entertainment 2025 Destressfest event, capturing video, pictures, aiding in graphic design, and event support. That gave the department a taste of what was to come in 2026: Tigerlands, Pacific Global, School of Engineering and Computer Science, Black Student Union, AMAxPacific, ASUOP Election Season & website reformatting, and more. The team garnered on-campus attention, including Creative Services Graphic Designer Melanie Chea who worked with Strategic Communications to promote the episode release of HBO's Rooster, filmed on our campus in the summer of 2025.
This exhibition is a snapshot of the work the eight team members have produced in only a few short months. Their success is a testament to the drive of the advisor, director, and team itself. Come by and see what the team has been able to produce, showcasing the importance of marketing in storytelling here at Pacific from the student perspective.”